More than 60 years helping millions of refugees in the world is a story worth telling.
That is why the Spanish Committee of UNHCR, the UN Agency for Refugees, launched its first national campaign in 2017 to be known as a brand, spread its work as an NGO and build loyalty among its partners, to attract more new donors.
"We can’t change history.But we can change stories"
A claim that reflects the essence of the brand’s work: people. And telling the story of one of them, finding common ground with which to reach the audience, is the centre of the strategy and creativity of this corporate campaign.